“Pump” Bank Notes? An Interesting Advertising Campaign…

This new advertising campaign for Bangkok’s Best Currency Exchange Rate Company, Super Rich, immediately caught my attention on http://www.adsoftheworld.com .

Money is a relatable attention grabber, we all have money or all want more of it, so the concept of using a 100 dollar bill from various currencies and exaggerating their “plumpness” works!

The concept is particularly effective to support the campaigns hook “Gain More”. From Mao, The Queen of England and Lincoln the currency exchange company demonstrates they are striving to give consumers the best rate possible currency to currency, which is a key to the success of their business. Also the hook effectively communicates and supports the: the banking and investment industry, the various cultures worldwide and the clientele that their business caters to.
The various ads in this campaign have a consistent layout in design and repeats the same elements at each touch point, which allows customers to easily recognize their brand and company in a blink. Consistency also helps to build trust and comfort with the customers who are critical to the banking industry, and the future growth for Super Rich.
Ultimately this is a new campaign so it will be interesting to see the response. If the business isn’t growing sales or generating new customers as a result the advertising campaign will need to be changed to become more effective. One thing that might help the campaign is to shrink the hook, “Gain More” and increase the Super Rich logo as it is almost lost. Also it might help to increase the size or change the color the white band with the hook and company logo to be more attention grabbing.

Otherwise an interesting campaign… what are your thoughts?

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3 thoughts on ““Pump” Bank Notes? An Interesting Advertising Campaign…

  1. cynthia says:

    Clever campaign. Wonder how the fat cat super rich theme will stick during the Occupy Wall Street era?

  2. shifanar says:

    AG loved this week’s blog topic of the week that you did. It is extremely amazing to me how people seem to almost lighten up sticky, sometimes uncomfortable situations such as recession and the economy. It is very clever how advertising companies/countries will try (fatten up) leaders of their country to enhance the notion that they are not sufferring as the public has been otherwise led to believe.

    Unfortunately, only the developed/or more developed countries leaders are being protrayed throughout this ad campaign. I wonder what the other, more developing countries’ ad campaigns would like. Why were they not emphasized during this ad campaign. I wonder if this was because people are still led to believe that the USA may be a super power. Amongst others, I would hav to disagree.

    I do not know if I would agree that by “plumping” up the leaders of their country, they are in fact trying to make sure consumers are trying to get the best currency exchange as possible. In my opinion, i believe that they are trying to make sure people are aware that their economy amongst others is in fact successfully thriving wthin the given conditions.

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