Starbucks may have decorated their stores and launched their holiday classic drinks the day after Halloween. But today is a special day because, the red holiday cup which they serve your favourite peppermint mocha in, now come to life!
Yes the holiday red cups are now completely interactive and displays graphics animated in an augmented reality! You can get the new Christmas app for your iPhone or Andriod phone.
Once the “Cup Magic” app is downloaded, just click on -experience- bring the cup to life and BAM… you are instantly transformed into a festive mood with snow falling and the different Starbucks characters coming to life!
THIS IS GENIUS!
How long will it take and who will be the first company to replicate this type of advertising strategy?
Also check out Canada’s own, double Juno award winner Greg Sczebel’s new hoiliday single Perfect, which is #4 on itunes! It is a Perfect holiday song to go along with your Starbucks holiday drink with digital snow falling all around!