Almost a month later and still there is no statement released from Carnival Cruise Ships the parent company of the Costa Concordia, an 114,500-tonne cruise liner, which slammed into a rock off the island Of Giglio Italy. With the ship now perched on a rocky ledge further up the coast there is now 32 people dead!
This is another company which has demonstrated compete negligence in regards to the public relations nightmare, which has resulted. Why are corporations not investing in communications and practicing their releases in the event that a situation like this should arise.
Maybe Carnival Cruises should look at BC Ferries Communication’s Policies. On March 22, 2006 at 1 AM, BC Ferries’ The Queen of the North sank just south of Prince Rupert BC upon hitting Gil Island. The PR response to this accident was commendable. “It shook the company to its core,” B.C. Ferries president David Hahn said Tuesday of the only such accident in the 52-year history of the privately operated, but provincially owned, entity (Globe and Mail). They knew exactly when the ferry had hit the island, the communications team immediately jumped into action getting to the accident within the 1st hour. They worked with the local community where the accident took place. Not only did they solidify their message but they were selective in the media outlets to control the story as well.
In the end the cause of the accident was human error due to 3 BC Ferries employees who neglected their navigational duties. Regardless of the cause, they maintained communication, kept their image intact and have regained customer loyalty.
Now theguardian is reporting the Costa Concordia passenger rep Domnica Cermortan was in love with the captain, Francesco Schettino and could have distracted him causing the crash. This was all discovered after a retired couple, passengers on board said hey say the captain entertain the young lady and that he had drank copious amounts of wine before heading to the bridge to carry out the manoeuvre, which ultimately failed.
Really…. still nothing to say Carnival?