It’s not what you do, but the way that you do it

My Friend Amanda wrote this blog on the power of advertising. I couldn’t agree more. In fact my friends 7 year old son said to his Dad, “Dad it’s time to get a bowflex. You can try it for a month and if you don’t like you can return it. And did you know to achieve a skimmer body you just have to walk.” (http://www.bowflex.ca/bowflex-home-gyms-ca/nln/bowflexcanada.jsp) Come on right! Then he proceed to tell me I didn’t need lululemons anymore but Pajama Jeans. (https://www.pajamajeans.com/) Yes “Avery you know Pajama Jeans are just like wearing pjs. They won’t mark your skin, aren’t tight and the most comfortable jeans you will own.” Crazy right!

So I have to agree. Kids are like mini sponges and we can’t protect them 24-7 but we do need to create conversation and help them to understand.

TV Amanda

A cute television commercial, with a little girl and her mom discussing the heart health benefits of their cereal has ignited a firestorm, and given us an example of the kind of power advertisers hold.

According to CTV News, the Cheerios commercial sparked such racist vitriol on its YouTube page they had to disable comments. Adweek notes references to Nazis, ‘troglodytes’ and ‘racial genocide’ is what triggered the block.  Why are viewers up in arms? Because the commercial featured a bi-racial family.

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