Tag Archives: Advertising

Will UGG Austrailia become Sexy Again?

Well Tom Brady is now staring in the new UGG AUSTRALIA FOR MEN ads and I have to say… I can’t complain. Since the UGG boot became popular in 2008, the boot has been ridiculed by fashionistas that it needs resuscitation before the brand is lost forever. Looks to me that UGG was able to do that; thoughts?

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I watched this video blog over the weekend on Women in video games and was inspired to write this post. I never took the time to think of how bias video games truly are. I also want to state I am not a feminist, but I do however believe in equality of rights.

Feministfrequency argues the issue that video games traditionally have been based around a male super hero saving the princess.  Did you know that only 4% of women have a leading role in video games? Video games have reinforced the idea that women are weak and or in need of protection from men.  Men on the other hand are portrayed as strong and superior.

So in 2006 Super Princess Peach was released… I have to admit love the commercial.

Sadly do you know what her super powers were? Ready? Joy, Gloom, Rage and Calm. Apparently this was to emulate women’s rapidly changing moods.

Joy: Peach becomes very happy and becomes enveloped in a powerful cyclone with musical notes, allowing her to fly, gust fogs and clouds, turn windmills, push down fountains, hit blocks above her and blow enemies away. However, she will not be enveloped in a cyclone while flying. With this power, she can fly in the wind in some stages. She can also use it to break open flying bags that contain mostly the coins and sometimes the hearts and the vibe crystals, splash bits of Blooper’s ink thrown in the air, spin Kamek’s head and slow down her falls as an easy use. However, some areas feature spores that stop her flying abilities, requiring more traditional platform methods to reach, but she can go up platforms that are vertically close. It also quickens the tempo of music with higher notes and a very happy tone. (Yellow Heart)

Gloom: Peach will cry, making her run faster, jump farther, and inflict damage to enemies on the ground. The stream of tears that gets scattered while she is crying can also be used to water certain obstacles, such as helping a small sprout grow into a long tall plant which she can use to climb and reach higher places. When the tears hit the ground ceiling or walls, sparkles appear beneath, above or next to them. This power can defeat the Nipper Plants and Cheep-Cheeps, extinguish flames, strike all blocks at once, wash away Blooper’s ink on the ground and push heavy chained balls and inflicted enemies. It also slows down the tempo of music with slightly lowered notes and a sad tone. (Blue Heart)

Rage: Peach will become enraged and catch fire with a big blaze, making her invincible, burn enemies and other objects, and able to cause earthquakes whenever she lands. However, she cannot run fast and won’t be able to jump far. This power can scare away the Boos, fishing Lakitu ghosts and flocks of bats, push down switches and stone monsters, melt snowmen and ice, light up lanterns with illumination in dark places and break open flying bags. It also slows down the tempo of music with severely low notes and the music gets an angry tone. (Red Heart) Calm: Peach will calm down, become delighted and a “bubble” will appear, surrounding her. This restores health. This bubble will break if hit by anything hazardous, thus stopping the healing process. She can still move and attack whenever she’s under this power. It also changes the keys of music into higher notes and a happy tone. (Green Heart) [http://en.wikipedia.org/wiki/Super_Princess_Peach]

What kind of crap is this? And why do we allow it?

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Can’t a Princess be a Warrior? Video Game Analysis.

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Sexy Salad? Yes Please!

Where is my SEXY salad?  That’s all I have to ask after watching this ad. Yes it is a take off of the original Old Spice ads starting with “hey ladies” but wait 5 seconds and you will want to know whats next. It’s genius marketing that’s hot and steamy and fresh. Y

Personally it makes me actually want to eat a normally salad. The ad also subconsciously  reminds me the benefits of easting a salad, a toned body and eyes that twinkle. Might help out too if you count my post yesterday on the Agent Provocateur lingerie. They are pretty little so salads will make you look memorable.  Now now I’m kidding. Beauty comes in all shapes and sizes. But healthy food hasn’t always been portrayed as sexy and thanks to Kraft it is. Kuddos!

PS. What’s your favorite salad?

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Hyundia Sets the Bar for Parking Etiquette!

I am amazed by how terrible people can be at parking their vehicles. Sorry if I am offending you if you have issues, but honestly I am noticing more than a few times my truck has been sandwiched and I’ve had to awkwardly find a way in.

There really is no reason to park close to someone. Take this Hyundai ad, which comically pushes the envelop by having to fold in the mirrors on their Sorento SUV to fit into the spot. How do they get out you ask… simple the trunk.

Society is getting lazy. We now have automatically parking cars. Crazy right. So if you can’t or don’t want to parallel park you don’t have to. Also society is getting lazy…Yup lazy. How hard is it to park a bit further out and walk into the store. But the funny thing if you park to far out someone ends up beside you too. So I have to ask where the middle ground.

I like that Hyundai can find the humor in one of my serious pet peeves. Cheers and remember the white lines you are suppose to park in between not on or over… you get my drift.

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McClose Up…Genius or a McStake?

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Branding Branding Branding is essential to the success of any business.  You might think you have hit it big time when you can afford ditch your branding efforts and create a major advertising campaign around close ups of your foods. If you were a McDonald’s ad executive that seems to be the case.  Introducing the McCloseUp campaign: to capitalize on the recent trend of food porn.

Maybe in the 1950’s this wouldn’t be so risky. McDonald’s after all was revolutionizing the restaurant industry and changed the farming and food distribution business. Opened in 1940 by brother’s Dick and Murice (Mac), McDonald’s populated Route 66 in San Bernardio California. The brother’s noticed that almost all of their profits were coming from the sale of their hamburgers so they created the “Speedee Service System” of food preparation. The end result, they were able to reduce the cost of creating the burgers and create a franchise business.  In fact their 100 millionth hamburger was served shortly after in 1958.  Source [http://www.livinghistoryfarm.org/farminginthe50s/life_16.html]

Fast forward to today and the National Restaurant Association says that the American sales of fast food totaled $163.5 billion dollars in 2005. McDonalds grew in 2005 5.6 percent globally with 30,000 franchised stores in more than 120 countries. Source [http://science.howstuffworks.com/innovation/edible-innovations/fast-food3.htm]

Is this a risky move for McDonald’s to eliminate the golden arches in their advertisements? Or is their food so well known it won’t make a difference? Is their hamburger so recognizable that 100% of the time the consumer knows McDonald’s? Perhaps the signature Big Mac isn’t easily mistakable but what about the Sundae?

According to the Toronto Star, Sharon Aschaiek suggests that your brand isn’t your logo but your companies identity which consists of differentiating your message, knowing your competition, targeting your audience creating your vision and bringing it all together.  With that all said, I think this is a major fail for the restaurant giant. Targeted campaign? Nope. Differentiation? Not really… it’s rather boring. Anyone can close up their food. Maybe that’s what they would have done ran a campaign called “your McCloseUp” featuring their customers from around the world eating their product. Obviously the product would look the same, but who is eating it…. Wouldn’t that create a buzz?

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No Money needed… Just a potato!

Lay’s Potato Chips have created a new interactive display. This display will be put along side their product ultimately to replace product demos. Kennedy + Castro have used the vending machine concept to create… the “Lay’s Machine”. Genius!

A potato is inserted in to the vending machine and the entire chip making process is reveled to the consumer before their eyes in a matter of seconds. It is a short movie, which plays on the screen, which effectively illustrates the chip making process that Lays uses.

The Process:

The potato is washed, peeled, cut, cooked, salted and then packaged… and voilà a sample pops out at the bottom like in a typical vending machine for the consumer.

Interactive marketing is the future, by creating a conversation rather than just a simple transaction. A sample demo typically the consumer is handed the product to try if they agree to the sample creating a “transaction” vs. an interaction.

The Lay’s Machine lets the consumer, participate in the process so they are able to interrupt the message being communicated to them and modify the message to their needs and perception and ultimately shifting their opinion of the brand.

Also…research shows that interactive marketing allows for greater consumer response and acquisition rates.

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A Reply to The Aleks Brand Blog, ‘ “Natural” Deli Meats Not so Natural’

Recently I started reading all the packaging before buying specific items…yes it is tedious, but ultimately when you make something at home you are in completely control of what you are ingesting. So why not do the same by reading the package when buying something processed?

In the morning I am guilty I like to make a homemade egg mcmuffin with a piece of ham. The only product I can find which is nitrate free and I can read all the ingredients is, Schneider’s Country Naturals product line.

This is the smoked uncured black forest ham product with the ingredients clearly listed.

You can read all of the ingredients and the product is nitrate free!

I am wondering if this was originally the same product line and was reintroduced due to the controversy.

Interesting…Aleksandra your opinion expressed here definitely made me think twice about deli meat and the trade offs for convenience.

In our busy world, where everyone is in the go shouldn’t we be able to trust our food producers that we aren’t harming ourselves in the process!

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The Art of Writing to Emoticons…What is next?

The advances of technology are directly impacting the way society is interacting. Cellphones, email and social media have created habits of using abbreviations acceptable. Lol and omg are two very common examples. The newest spin on the abbreviation is using emoticons, which combines emotion and icon together;  : ) for a happy face or : (  for a sad face. My guess is the popularity grew because the first cellphones charged per message you sent and were limited to the number of characters you could send. Now text messaging for the most part is unlimited, but emoticons have become more popular than ever!

Check out Rives tells a story of mixed emoticons, this TED Talk tells a whole story based on mixed emoticons. The story appears at the beginning of the talk, and at first glance, looks like complete gibberish. Rives starts to decode the emoticons and a short fairytale is revealed in about 3 minutes.

This talk got me thinking about the future of advertising, marketing and communications. I have to argue that the art of writing will soon be a lost art for majority of the population. Generation Z, born in 2000 and onwards was practically born with a cellphone glued to their ear and a lab top in their pocket. They already talk abbreviated and if their where speech bubbles in real life I’m sure they would consist of emoticons.

As the next class is getting ready to graduate with a BBA in marketing, public relations and communicators, it will be critical to master writing but also adapting the message to various generations. Will we start seeing emoticons in major marketing campaigns? I am surprised advertisers of cellphones aren’t using this approach.

What are you thoughts?

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Re: Campaign: Dawn Vs. Coca-Cola

Stephanie I completely agree with you! Dawn hit a home run with their campaign and Coke had a hard time even connecting with the ball. In fact I had no idea at all they support the polar bears, this is all new to me. I just thought that was part of their imagining.

I think Telus is doing an amazing job showcasing the community involvement their brand has been associated and the impact they have in the community as well. For example Jeneece Edroff is building Jeneece’s Place for children and families to stay when they are  receiving life saving medical treatment away from their home. She started her incentive and to date has raised over 4 million dollars. Telus generously at the Telus World Skins Game and also has stood behind to support her dream!

Obviously companies need to COMPLETELY buy in to their philanthropic endeavors to achieve a successful execution.  I wonder how much Coke even donated to the campaign, if it is a continuing endeavor or if it was just a short-lived campaign to try and gain positive CSR.

Interesting!

Also I found another blog by Jordan Cook, Yellow is the New Green, who also supports my idea of the authenticity behind CSR and the idea of greenwashing to save you’re companies brand. A great blow which adds some additional insight!

 

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