Tag Archives: Apple

Apple Steps up to Eliminate Counterfeit Chargers Due to “Safety Issues”

In China 2 people have been seriously injured and killed charging their Iphones with counterfeit chargers. Instead of Apple turning their heads and washing their hands clean they have decided to take the high road. Yup! They launched a new program that allows customers a chance to trade in their third party counterfeit chargers in exchange for a discounted $10.00 replacement. Oh course Apple will validate the customer’s product using their product serial number, but at least they are doing something.

The “Takeback Program” will launch Aug. 9 in China and Aug. 16 in the US and will end Oct. 18, 2013. You can also visit Apple China to check your chargers authenticity. (http://www.apple.com.cn/power-adapters/)

121001044546-apple-lightning-connector-jc-monster

Tagged , , , , , , , , , ,

Olympic Marketing: Do you really need to pay to gain worldwide exposure?

The Olympic brand is indeed powerful and recognizable world wide. The sponsorship title is prestigious if your company is fortunate enough to be a sponsor. Of course any unpaid for association with the Games is illegal, according to the Olympic Committee bylaws. Does a company really need to pay to gain attention and increase their profits?

Apple and Nike are two companies who are looking to profit from the games. They are not Olympic sponsors but they are drawing the worlds’ attention.

According to Forbes Magazine, Apple is set to release limited edition lapel pins, showcasing the union jack on the screen of their Iphones and Ipads.

 

 

Nike on the other hand has used ambush marketing, which has gained attention for encouraging, you, the athlete at any level to, “Find your greatness.” The interesting tie, Nike has used places around the world called London, such as London Ohio, London Norway etc. to showcase not only the worldwide magnitude but also the association with London but not directly using “London 2012” or “Olympics.”

Two Olympic sponsors who are generating attention…

Telstra an Australian company is encouraging people to support their Olympic team with their new commercial, “Hero Messages.” They have effectively combined the anthem Down Under, with everyday people singing along to the song. Mark Buckman, Telstra’s marketing chief, has definitely ignited patriotism and has created a name for their company worldwide.


Lastly, Commonwealth Bank has teamed up with Olympic swimmer James Magnussen and created a sweepstakes campaign literally around the word “CAN”. The letters C, A , N follow the runner until T appears. T tries to take over Magnussens thoughts with self-doubt until C,A,N pushes T over the edge. Really the ad is quite genius and let’s just admit it, we have all questioned ourselves at one point or another in our lives… right?

Tagged , , , , , , , ,

Reply to Communications Connection, ‘Hype or Happening.’

Interesting right! As consumers we are constantly demanding updates and change and when they don’t happen as we predict them what will happen. Apple apparently still had a pile of pre-orders for the iphone4s the next day.

For an average consumer such as myself, a student I am happy there was no major changes as my technology on my 3 year term is still current and not very outdated. By time next year if the iPhone 5 is actually released then I will just have to wait a year and then I can have a hardware upgrade!

Also it will be interesting to see when the next product launch will happen since Steve Jobs has passed away!

I agree there is lot’s of hype right now for Apple but I also agree when it does happen will customers be happy.

Interesting.

AG

Tagged

BBA Marketing Communications Management…What does that mean?

A bachelor in business administration majoring in marketing communications management,  I feel truly connects all areas of an organization. Marketing techniques and applications are dependent on the companies’ management to determine the available resources and to facilitate communication between the departments. By having an understanding in all three vital areas, an employee would have a competitive advantage with their obtained skill set obtained by this unique specialized degree. These additional skills acquired would help the graduate to understand the “big picture” with all the inter-connecting parts. Quite often when working in marketing you might have a great idea for a product launch but the management aspect is critical to ensure success.

Corporate Marketing includes and is not limited to: organizational identity and corporate branding and the companies’ reputation and communication which includes the company and their various stakeholders of that company.  Creating a distinct unique brand for a company has become valuable.

Take Apple for example and their brand. John Sculley who used to work for Pepsi took over Apple’s marketing department in the 1990’s. Sculley turned Apple into the largest computer company in the world. How did he do this? He increased the advertising budget from $15 million to $100 million dollars a year and invested in the brand. Now not only are consumers hooked they are emotionally attached to Apple’s marketing technique. I can admit when I was in Europe and watched the commercial for the IPad 2; I was left speechless and moved.  They do an amazing job in their advertising strategy to connect with consumers, created a need for the product and ultimately driving consumers crazy wanting the newest, coolest and fastest pieces of technology with the signature Apple!

In a broad scope I feel, public relations, advertising, journalism and marketing are all similar because, each avenue ultimately manages communication between an organization and their publics. For example, public relations typically promote the goodwill between an organization and the public, the community, to their employees and customers. Advertising promotes a product or service; however advertisers still need to produce and create a key message to communicate to the publics from the company. In journalism reporters have the duty to presents a story to their audience and viewers based on their set style and format. For example Fox News is different from our local CHEK News.

As a little girl I wanted to go into journalism so bad. I grew up in the newsroom at the local TV station, as my Dad was the station manager. I was fascinated with the idea of becoming a reporter constantly chasing news worthy stories and seeing my finished story on the 6:00 news. My interests have now changed primarily due to a boarder understanding of the communications industry and all the available jobs. I like that the marketing communications and management degree leaves a variety of doors open. I have already had about ten years experience in marketing and promotions so I would like to try the public relations side.

Hopefully with my previous knowledge attained working at a major radio and television station, I will have another competitive advantage. I now understand the media’s view and how they like to spin the story, on the other hand public relations works to control the spin. I will be honest the actual art of writing actually intimidates me. Writing will create a challenge, which will provide an opportunity to evolve my craft.

Stand-by…

Tagged , , , , , , , , , , , ,
%d bloggers like this: