With no straight lines in the logo, YAHOO! released their new logo. Designers Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and Max Ma wanted to depict a whimsical and sophisticated logo that was fresh and still having a human/personal touch. So the thinner and thicker lines are supposed to clue the reader to their editorial type features and by adding a touch of serifs at the end of their letters, they were able to keep a big part of their original logo. The end result a more modern looking “Yahoo yodel” with a 9 degree tilted exclamation mark for a bit of excitement. Do you like it?
Which do you prefer? Is the Yodel aspect important to you for brand recognition?