Tag Archives: Marketing

Will UGG Austrailia become Sexy Again?

Well Tom Brady is now staring in the new UGG AUSTRALIA FOR MEN ads and I have to say… I can’t complain. Since the UGG boot became popular in 2008, the boot has been ridiculed by fashionistas that it needs resuscitation before the brand is lost forever. Looks to me that UGG was able to do that; thoughts?

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Like Santa for your Vagina

Interesting advertising /PR campaign for girl’s starting their menstrual cycles. Back 50 years ago this would be frowned upon and completely unacceptable. Fast forward today and discussing menstruation has taken an interesting spin, not only celebrating the arrival of “the red badge of courage” but also suggesting the idea of care packages that arrive based on your cycle.

Genius! Thank you… Helloflo! *Sigh… only wish you shipped to Canada. How convenient order your supplies and also any treats you would like to indulge in during that time of the month. Talk about a positive spin on Flo’s arrival . I also bet you will never forget the company HelloFlo based on their Genius YouTube video. Cheers ladies!

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Apple Steps up to Eliminate Counterfeit Chargers Due to “Safety Issues”

In China 2 people have been seriously injured and killed charging their Iphones with counterfeit chargers. Instead of Apple turning their heads and washing their hands clean they have decided to take the high road. Yup! They launched a new program that allows customers a chance to trade in their third party counterfeit chargers in exchange for a discounted $10.00 replacement. Oh course Apple will validate the customer’s product using their product serial number, but at least they are doing something.

The “Takeback Program” will launch Aug. 9 in China and Aug. 16 in the US and will end Oct. 18, 2013. You can also visit Apple China to check your chargers authenticity. (http://www.apple.com.cn/power-adapters/)

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I watched this video blog over the weekend on Women in video games and was inspired to write this post. I never took the time to think of how bias video games truly are. I also want to state I am not a feminist, but I do however believe in equality of rights.

Feministfrequency argues the issue that video games traditionally have been based around a male super hero saving the princess.  Did you know that only 4% of women have a leading role in video games? Video games have reinforced the idea that women are weak and or in need of protection from men.  Men on the other hand are portrayed as strong and superior.

So in 2006 Super Princess Peach was released… I have to admit love the commercial.

Sadly do you know what her super powers were? Ready? Joy, Gloom, Rage and Calm. Apparently this was to emulate women’s rapidly changing moods.

Joy: Peach becomes very happy and becomes enveloped in a powerful cyclone with musical notes, allowing her to fly, gust fogs and clouds, turn windmills, push down fountains, hit blocks above her and blow enemies away. However, she will not be enveloped in a cyclone while flying. With this power, she can fly in the wind in some stages. She can also use it to break open flying bags that contain mostly the coins and sometimes the hearts and the vibe crystals, splash bits of Blooper’s ink thrown in the air, spin Kamek’s head and slow down her falls as an easy use. However, some areas feature spores that stop her flying abilities, requiring more traditional platform methods to reach, but she can go up platforms that are vertically close. It also quickens the tempo of music with higher notes and a very happy tone. (Yellow Heart)

Gloom: Peach will cry, making her run faster, jump farther, and inflict damage to enemies on the ground. The stream of tears that gets scattered while she is crying can also be used to water certain obstacles, such as helping a small sprout grow into a long tall plant which she can use to climb and reach higher places. When the tears hit the ground ceiling or walls, sparkles appear beneath, above or next to them. This power can defeat the Nipper Plants and Cheep-Cheeps, extinguish flames, strike all blocks at once, wash away Blooper’s ink on the ground and push heavy chained balls and inflicted enemies. It also slows down the tempo of music with slightly lowered notes and a sad tone. (Blue Heart)

Rage: Peach will become enraged and catch fire with a big blaze, making her invincible, burn enemies and other objects, and able to cause earthquakes whenever she lands. However, she cannot run fast and won’t be able to jump far. This power can scare away the Boos, fishing Lakitu ghosts and flocks of bats, push down switches and stone monsters, melt snowmen and ice, light up lanterns with illumination in dark places and break open flying bags. It also slows down the tempo of music with severely low notes and the music gets an angry tone. (Red Heart) Calm: Peach will calm down, become delighted and a “bubble” will appear, surrounding her. This restores health. This bubble will break if hit by anything hazardous, thus stopping the healing process. She can still move and attack whenever she’s under this power. It also changes the keys of music into higher notes and a happy tone. (Green Heart) [http://en.wikipedia.org/wiki/Super_Princess_Peach]

What kind of crap is this? And why do we allow it?

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Can’t a Princess be a Warrior? Video Game Analysis.

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Sexy Salad? Yes Please!

Where is my SEXY salad?  That’s all I have to ask after watching this ad. Yes it is a take off of the original Old Spice ads starting with “hey ladies” but wait 5 seconds and you will want to know whats next. It’s genius marketing that’s hot and steamy and fresh. Y

Personally it makes me actually want to eat a normally salad. The ad also subconsciously  reminds me the benefits of easting a salad, a toned body and eyes that twinkle. Might help out too if you count my post yesterday on the Agent Provocateur lingerie. They are pretty little so salads will make you look memorable.  Now now I’m kidding. Beauty comes in all shapes and sizes. But healthy food hasn’t always been portrayed as sexy and thanks to Kraft it is. Kuddos!

PS. What’s your favorite salad?

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Scandalous or Typical ?

Penelope Cruz is under some scrutiny over the new ad video she directed for Lingerie giant Agent Provocateur. Yup in 5 minutes it is exactly what every woman thinks. Actor Miguel Angel Silvestre is portrayed as L’Agent and is surrounded by scantily clad women. My initial reaction was wow the women in this really look like pieces of meat! I can’t believe Penelope directed this and is trying to get women to buy their product. However, the short video ends with a sudden twist…

Yes, it was only just a dream. So yes this lingerie will have your man dreaming of you. But is it also kinda ironic considering men typically think about sex every 7 seconds which is more than 8000 times a day and 56 000 times in a week. Boh -ya this short video hits the nail on the head. So don’t be so quick to judge and order some Agent Provocateur immediately as a gift for your hard working self.

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Hyundia Sets the Bar for Parking Etiquette!

I am amazed by how terrible people can be at parking their vehicles. Sorry if I am offending you if you have issues, but honestly I am noticing more than a few times my truck has been sandwiched and I’ve had to awkwardly find a way in.

There really is no reason to park close to someone. Take this Hyundai ad, which comically pushes the envelop by having to fold in the mirrors on their Sorento SUV to fit into the spot. How do they get out you ask… simple the trunk.

Society is getting lazy. We now have automatically parking cars. Crazy right. So if you can’t or don’t want to parallel park you don’t have to. Also society is getting lazy…Yup lazy. How hard is it to park a bit further out and walk into the store. But the funny thing if you park to far out someone ends up beside you too. So I have to ask where the middle ground.

I like that Hyundai can find the humor in one of my serious pet peeves. Cheers and remember the white lines you are suppose to park in between not on or over… you get my drift.

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McClose Up…Genius or a McStake?

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Branding Branding Branding is essential to the success of any business.  You might think you have hit it big time when you can afford ditch your branding efforts and create a major advertising campaign around close ups of your foods. If you were a McDonald’s ad executive that seems to be the case.  Introducing the McCloseUp campaign: to capitalize on the recent trend of food porn.

Maybe in the 1950’s this wouldn’t be so risky. McDonald’s after all was revolutionizing the restaurant industry and changed the farming and food distribution business. Opened in 1940 by brother’s Dick and Murice (Mac), McDonald’s populated Route 66 in San Bernardio California. The brother’s noticed that almost all of their profits were coming from the sale of their hamburgers so they created the “Speedee Service System” of food preparation. The end result, they were able to reduce the cost of creating the burgers and create a franchise business.  In fact their 100 millionth hamburger was served shortly after in 1958.  Source [http://www.livinghistoryfarm.org/farminginthe50s/life_16.html]

Fast forward to today and the National Restaurant Association says that the American sales of fast food totaled $163.5 billion dollars in 2005. McDonalds grew in 2005 5.6 percent globally with 30,000 franchised stores in more than 120 countries. Source [http://science.howstuffworks.com/innovation/edible-innovations/fast-food3.htm]

Is this a risky move for McDonald’s to eliminate the golden arches in their advertisements? Or is their food so well known it won’t make a difference? Is their hamburger so recognizable that 100% of the time the consumer knows McDonald’s? Perhaps the signature Big Mac isn’t easily mistakable but what about the Sundae?

According to the Toronto Star, Sharon Aschaiek suggests that your brand isn’t your logo but your companies identity which consists of differentiating your message, knowing your competition, targeting your audience creating your vision and bringing it all together.  With that all said, I think this is a major fail for the restaurant giant. Targeted campaign? Nope. Differentiation? Not really… it’s rather boring. Anyone can close up their food. Maybe that’s what they would have done ran a campaign called “your McCloseUp” featuring their customers from around the world eating their product. Obviously the product would look the same, but who is eating it…. Wouldn’t that create a buzz?

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Difficulties while driving new Honda Campaign Suggestion.

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The new Honda, “Difficulties while driving? You’re only human” campaign highlights “anything to make our lives easier.” They currently use an unnamed actor/model with a bee to highlight Honda’s new lane departure warning technology because, well distractions happen.

When I first saw this new campaign, I thought maybe a better spokesperson would be Lindsay Lohan.  Let’s face it; Lindsay’s eyes don’t always stay on the road so maybe Honda’s Lane departure warning system would help alert Lindsay when she unintentionally drifts out of her lane.

Both way kudos on the new technology Honda and I actually love your new campaign even with the unknown red head.

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