Tag Archives: Social Media

Like Santa for your Vagina

Interesting advertising /PR campaign for girl’s starting their menstrual cycles. Back 50 years ago this would be frowned upon and completely unacceptable. Fast forward today and discussing menstruation has taken an interesting spin, not only celebrating the arrival of “the red badge of courage” but also suggesting the idea of care packages that arrive based on your cycle.

Genius! Thank you… Helloflo! *Sigh… only wish you shipped to Canada. How convenient order your supplies and also any treats you would like to indulge in during that time of the month. Talk about a positive spin on Flo’s arrival . I also bet you will never forget the company HelloFlo based on their Genius YouTube video. Cheers ladies!

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Apple Steps up to Eliminate Counterfeit Chargers Due to “Safety Issues”

In China 2 people have been seriously injured and killed charging their Iphones with counterfeit chargers. Instead of Apple turning their heads and washing their hands clean they have decided to take the high road. Yup! They launched a new program that allows customers a chance to trade in their third party counterfeit chargers in exchange for a discounted $10.00 replacement. Oh course Apple will validate the customer’s product using their product serial number, but at least they are doing something.

The “Takeback Program” will launch Aug. 9 in China and Aug. 16 in the US and will end Oct. 18, 2013. You can also visit Apple China to check your chargers authenticity. (http://www.apple.com.cn/power-adapters/)

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Sexy Salad? Yes Please!

Where is my SEXY salad?  That’s all I have to ask after watching this ad. Yes it is a take off of the original Old Spice ads starting with “hey ladies” but wait 5 seconds and you will want to know whats next. It’s genius marketing that’s hot and steamy and fresh. Y

Personally it makes me actually want to eat a normally salad. The ad also subconsciously  reminds me the benefits of easting a salad, a toned body and eyes that twinkle. Might help out too if you count my post yesterday on the Agent Provocateur lingerie. They are pretty little so salads will make you look memorable.  Now now I’m kidding. Beauty comes in all shapes and sizes. But healthy food hasn’t always been portrayed as sexy and thanks to Kraft it is. Kuddos!

PS. What’s your favorite salad?

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Scandalous or Typical ?

Penelope Cruz is under some scrutiny over the new ad video she directed for Lingerie giant Agent Provocateur. Yup in 5 minutes it is exactly what every woman thinks. Actor Miguel Angel Silvestre is portrayed as L’Agent and is surrounded by scantily clad women. My initial reaction was wow the women in this really look like pieces of meat! I can’t believe Penelope directed this and is trying to get women to buy their product. However, the short video ends with a sudden twist…

Yes, it was only just a dream. So yes this lingerie will have your man dreaming of you. But is it also kinda ironic considering men typically think about sex every 7 seconds which is more than 8000 times a day and 56 000 times in a week. Boh -ya this short video hits the nail on the head. So don’t be so quick to judge and order some Agent Provocateur immediately as a gift for your hard working self.

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Hyundia Sets the Bar for Parking Etiquette!

I am amazed by how terrible people can be at parking their vehicles. Sorry if I am offending you if you have issues, but honestly I am noticing more than a few times my truck has been sandwiched and I’ve had to awkwardly find a way in.

There really is no reason to park close to someone. Take this Hyundai ad, which comically pushes the envelop by having to fold in the mirrors on their Sorento SUV to fit into the spot. How do they get out you ask… simple the trunk.

Society is getting lazy. We now have automatically parking cars. Crazy right. So if you can’t or don’t want to parallel park you don’t have to. Also society is getting lazy…Yup lazy. How hard is it to park a bit further out and walk into the store. But the funny thing if you park to far out someone ends up beside you too. So I have to ask where the middle ground.

I like that Hyundai can find the humor in one of my serious pet peeves. Cheers and remember the white lines you are suppose to park in between not on or over… you get my drift.

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McClose Up…Genius or a McStake?

mcdonalds-unbranded-big-mac-hed-2013    mcdonalds-unbranded-3

Branding Branding Branding is essential to the success of any business.  You might think you have hit it big time when you can afford ditch your branding efforts and create a major advertising campaign around close ups of your foods. If you were a McDonald’s ad executive that seems to be the case.  Introducing the McCloseUp campaign: to capitalize on the recent trend of food porn.

Maybe in the 1950’s this wouldn’t be so risky. McDonald’s after all was revolutionizing the restaurant industry and changed the farming and food distribution business. Opened in 1940 by brother’s Dick and Murice (Mac), McDonald’s populated Route 66 in San Bernardio California. The brother’s noticed that almost all of their profits were coming from the sale of their hamburgers so they created the “Speedee Service System” of food preparation. The end result, they were able to reduce the cost of creating the burgers and create a franchise business.  In fact their 100 millionth hamburger was served shortly after in 1958.  Source [http://www.livinghistoryfarm.org/farminginthe50s/life_16.html]

Fast forward to today and the National Restaurant Association says that the American sales of fast food totaled $163.5 billion dollars in 2005. McDonalds grew in 2005 5.6 percent globally with 30,000 franchised stores in more than 120 countries. Source [http://science.howstuffworks.com/innovation/edible-innovations/fast-food3.htm]

Is this a risky move for McDonald’s to eliminate the golden arches in their advertisements? Or is their food so well known it won’t make a difference? Is their hamburger so recognizable that 100% of the time the consumer knows McDonald’s? Perhaps the signature Big Mac isn’t easily mistakable but what about the Sundae?

According to the Toronto Star, Sharon Aschaiek suggests that your brand isn’t your logo but your companies identity which consists of differentiating your message, knowing your competition, targeting your audience creating your vision and bringing it all together.  With that all said, I think this is a major fail for the restaurant giant. Targeted campaign? Nope. Differentiation? Not really… it’s rather boring. Anyone can close up their food. Maybe that’s what they would have done ran a campaign called “your McCloseUp” featuring their customers from around the world eating their product. Obviously the product would look the same, but who is eating it…. Wouldn’t that create a buzz?

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96 years strong, Keds take a plunge on Social Media inspired footwear… Standby

Keds the original canvas sneaker with rubber soles created in 1916, has undergone a facelift!
Yes… you can now own a pair of keds showcasing social media preference! From, Facebook to Twittter, or Google+ to Flickr you can have a different pair of shoes for a week. There are a total of 7 different themes created by Lumen Bigott a Venezuelan graphic designer.

Now it might be cool to be geeky,  Sign me up!

                  

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Copeland Communications = Your Copeland = Effective Social Media Branding

I spent a week following @yourcopland, a twitter account for Copeland Communications which is an advertising agency in Victoria BC.

Copeland actively uses their twitter account and has 6 tweeters who bring unique views and prospective to their page. When there are events happening in Victoria the company actively tweets leading up to the event and also during the event, which makes sense considering the industry. In my opinion Copeland is effectively using social media. Doug Brown, Owner and Managing Director,  has not only made social media a priority but also believes it is a vital part of any business.

I recently met Doug Brown at NABS Vancouver Island where he explained to me, when working with clients the end result is critical. Once you need to find the end result, you need to work backwards to integrate traditional and social media marketing together in order to reach your target market. Easier said than done, I am sure!

There are many differences between traditional communication and social media however the major difference is the spread of the message/idea, which is limitless thanks to technology.

Integrated marketing communications allows companies to follow and connect with their target market and also combine social media into promotional elements to tap into the viral marketing tactic. Viral marketing is becoming popular by communicating the content, frequency, timing and medium of message by an organization along with traditional marketing tactics. Similar to traditional marketing and the spread of word of mouth to create a hype, Social media has harnessed “sharing” which allows for an article to be shared and also provides analytics on the popularity of the topic.

Social media is definitely not a replacement for traditional marketing. Generation Y is a lot more technology savvy then X and not everyone uses the Internet in the same way.

Also not everyone has the Internet, do you think I am kidding. I have a number of friends who are finding they are too connected. They have the Internet at work and on their smartphones that is it, they don’t have the Internet at home.

Social media has the downside that is constantly changing, Twitter is in today and could be replaced tomorrow and like a herd of elephants we will go…

Twitter also limits your character count, which means you have to be direct, effectively use links and create networks within your twitter network. I really like the challenge of this aspect. Twitter in my opinion is a more effective and professional network compared to others.

Remember to tie all social medias together. Copeland does this effectively by tying their blog, into their twitter and both of those into their webpage to create “yourcopeland.”

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