Tag Archives: Technology

Like Santa for your Vagina

Interesting advertising /PR campaign for girl’s starting their menstrual cycles. Back 50 years ago this would be frowned upon and completely unacceptable. Fast forward today and discussing menstruation has taken an interesting spin, not only celebrating the arrival of “the red badge of courage” but also suggesting the idea of care packages that arrive based on your cycle.

Genius! Thank you… Helloflo! *Sigh… only wish you shipped to Canada. How convenient order your supplies and also any treats you would like to indulge in during that time of the month. Talk about a positive spin on Flo’s arrival . I also bet you will never forget the company HelloFlo based on their Genius YouTube video. Cheers ladies!

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Sexy Salad? Yes Please!

Where is my SEXY salad?  That’s all I have to ask after watching this ad. Yes it is a take off of the original Old Spice ads starting with “hey ladies” but wait 5 seconds and you will want to know whats next. It’s genius marketing that’s hot and steamy and fresh. Y

Personally it makes me actually want to eat a normally salad. The ad also subconsciously  reminds me the benefits of easting a salad, a toned body and eyes that twinkle. Might help out too if you count my post yesterday on the Agent Provocateur lingerie. They are pretty little so salads will make you look memorable.  Now now I’m kidding. Beauty comes in all shapes and sizes. But healthy food hasn’t always been portrayed as sexy and thanks to Kraft it is. Kuddos!

PS. What’s your favorite salad?

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Hyundia Sets the Bar for Parking Etiquette!

I am amazed by how terrible people can be at parking their vehicles. Sorry if I am offending you if you have issues, but honestly I am noticing more than a few times my truck has been sandwiched and I’ve had to awkwardly find a way in.

There really is no reason to park close to someone. Take this Hyundai ad, which comically pushes the envelop by having to fold in the mirrors on their Sorento SUV to fit into the spot. How do they get out you ask… simple the trunk.

Society is getting lazy. We now have automatically parking cars. Crazy right. So if you can’t or don’t want to parallel park you don’t have to. Also society is getting lazy…Yup lazy. How hard is it to park a bit further out and walk into the store. But the funny thing if you park to far out someone ends up beside you too. So I have to ask where the middle ground.

I like that Hyundai can find the humor in one of my serious pet peeves. Cheers and remember the white lines you are suppose to park in between not on or over… you get my drift.

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The Art of Writing to Emoticons…What is next?

The advances of technology are directly impacting the way society is interacting. Cellphones, email and social media have created habits of using abbreviations acceptable. Lol and omg are two very common examples. The newest spin on the abbreviation is using emoticons, which combines emotion and icon together;  : ) for a happy face or : (  for a sad face. My guess is the popularity grew because the first cellphones charged per message you sent and were limited to the number of characters you could send. Now text messaging for the most part is unlimited, but emoticons have become more popular than ever!

Check out Rives tells a story of mixed emoticons, this TED Talk tells a whole story based on mixed emoticons. The story appears at the beginning of the talk, and at first glance, looks like complete gibberish. Rives starts to decode the emoticons and a short fairytale is revealed in about 3 minutes.

This talk got me thinking about the future of advertising, marketing and communications. I have to argue that the art of writing will soon be a lost art for majority of the population. Generation Z, born in 2000 and onwards was practically born with a cellphone glued to their ear and a lab top in their pocket. They already talk abbreviated and if their where speech bubbles in real life I’m sure they would consist of emoticons.

As the next class is getting ready to graduate with a BBA in marketing, public relations and communicators, it will be critical to master writing but also adapting the message to various generations. Will we start seeing emoticons in major marketing campaigns? I am surprised advertisers of cellphones aren’t using this approach.

What are you thoughts?

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Creating a Digital Mindset…

Technology will always be a major environmental factor to a business’s development, creating competitive advantage and ultimately their survival in the marketplace.

Constantly we need to accept and adapt to technology and embrace the change. I checked out a PR Insider with Maureen Kedes who interviewed Carol Ingley author of “The Digital Mindset- How to retool your skills and rewire your brain for…”

Presently going to school I am learning a lot of beneficial skills in marketing, communications and management but I am often left to think well how can I apply these skills with technology to achieve greater efficiency for my survival. If a robot can be created to do my job, then I can be easily replaced so I need to differentiate my self and also work with technology.

Carole has created 10 steps to shift to a digital mindset

Step 1. Embrace infinity. – Embrace the idea that there is an unlimited amount of information available due to the digital shift and be ok with not having to become an expert.

Step 2. Leverage infinity. – See the world in the “big picture” full of possibilities.

Step 3. Rewire your brain to the digital mindset. – You need to connect both sides of your brain the left which is the analytical side with the right side which is the intuitive side to achieve greater creativity through innovation with are keys to the future.

You also need to know how to empty your brain. You have to be able to put on the breaks and let things seep in the brain actually works better offline.

Step 4. Take on the digital mindset toolbox. – Another way to leverage infinity is by creating categories to separate ideas. For example start by putting everything into categories to begin to think about the idea of categories and how to be able to dip into the categories to create new products and services. As a consumer you are able to think ahead about the digital life you are creating.

Step 5. Make organization a top priority. – You need to take your categories and keep files all synced from the computer, your paper file, your bookmarks, your contacts and in your head by keeping the same name. This is because, the digital mindset needs an uncluttered mind, and you need to be relaxed with all your systems in place. You know when you walk away, things will be the same, and your digital assets are working for you.

Step 6. Layer creativity into your life. – Fundamentally you need to be able to mix and match ideas i.e. Changing a photo or adding audio to a photograph as apposed to doing things exactly the same way. The concept of the book is changing from the paper version to the kindle and now you can even have audio included. The overall idea of the book is changing.

Step 7. Employ digital workhorses.- Workhorses include: social media, alerts, search engines, and synchronization between devices.

Step 8. Track the trends. – One trend for example is what kind of software engineers do they have in other markets. Who are you competing with and what is the trend in salaries for the field you are in.

Step 9. Mesh the digital mindset with mobility. -Having the digital mind set toolbox accessible to people wherever and the balance to disconnect from technology to unclutter your mind because, as you are offline the blanks you are looking to fill in should fill in.

Step 10. Live the digital mindset life. – Execute, live and breathe the digital mindset to create a competitive edge. There are more choices available that you can tap into and create more efficiency.

These steps I think help to breakdown he stigma associated with technology and the rapid changes within the industry so every day people don’t feel completely overwhelmed and able to harness the advantages. I agree with the idea of categorizing especially because, my ideas are often scattered throughout the day but if I can file them and relate them to other ideas I might be able to remember them better and also implement them more effectively.

The digital mindset and the rewiring is the way of the future. As a keener who is trying to keep ahead of the curve I will be looking at these steps to see how I might be able to implement them.

What are your thoughts?

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A Reply to Tom Basson, ’16 Tips to Simplify Your Life (and Increase Your Productivity)’

Some of your tips seemed so simple acting like a friendly reminder: turning off technology, don’t answer your phone every time it rings and just getting up early and going to bed earlier.

Some of your tips I already do and find easy to incorporate like: banking online, having a great hearty breakfast, and finding time to work out.

I really like your suggestion about taking time to plan out your day or week or month so you aren’t flying by the seat of your pants. I think as humans we are always running from one thing to another, which leads me to the point about checking your email. Unfortunately people often expect instant responses via email and that we are always connected…..but where is the balance? How often should we check our emails, cell phones etc. to be connected but not too connected?

I think the simple things make sense but how realistic is this on an ongoing basis? Maybe it would realistic to use one or two and the gradually build…

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